miembro del equipo salesdose implementando sistemas para generacion de leads b2b

From 0 structured outbound to 111 meetings with C-Level decision makers in the first 5 months of the year

From 0 structured outbound to 111 meetings with C-Level decision makers in the first 5 months of the year

From 0 structured outbound to 111 meetings with C-Level decision makers in the first 5 months of the year

Centribal relied exclusively on the CEO, partners, and attendance at events and trade shows to generate opportunities. Lacking their own outbound process, we built from scratch a prospecting system that has generated 111 qualified meetings with decision-makers in the first 5 months of 2025.

Centribal relied exclusively on the CEO, partners, and attendance at events and trade shows to generate opportunities. Lacking their own outbound process, we built from scratch a prospecting system that has generated 111 qualified meetings with decision-makers in the first 5 months of 2025.

+111

+111

qualified meetings with decision makers

qualified meetings with decision makers

+90%

+90%

of qualified opportunities

of qualified opportunities

miembro del equipo salesdose implementando sistemas para generacion de leads b2b
miembro del equipo salesdose implementando sistemas para generacion de leads b2b

Category

SDR Services

SDR Services

Industry

B2B Software

B2B Software

Localization

Spain

Spain

Company Size

10 - 15 employees

10 - 15 employees

Time to execution

10 months

10 months

"Hemos tenido más de 200 oportunidades, más del 90% cualificadas."

Sergio Delgado Vírseda, Centribal

The problem:

The problem:

Centribal lacked a structured outbound process in Spain. Lead generation relied 100% on the CEO and the executive team through events and trade shows—a non-scalable model dependent on key individuals. While the company was already leveraging its own channels, it required an additional external prospecting channel to proactively attract leads.

The solution:

The solution:

Build a sustainable outbound pipeline independent of the CEO; generate qualified meetings with C-Level decision-makers (CEO, CTO, CMO, IT Manager) predictably; and target multiple ICPs simultaneously, while laying a replicable foundation for Chile, Peru, and Colombia.

Metrics:

+111

+111

qualified meetings with decision makers

+90%

+90%

of qualified opportunities

+200

+200

Opportunities generated

Beyond the numbers, Centribal gained its own predictable business generation channel, no longer dependent on the CEO or the calendar of events and trade shows. The sales team now arrives at initial meetings with the pitch already tailored to the decision-maker's profile, thanks to the discovery work of the SDR. The success story in Spain is being used as a model to replicate, strengthening local sales and SDR teams in Chile, Peru, and Colombia.

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Fill your calendar with real opportunities

We share everything we know about B2B sales. No filters, no empty theory.

Schedule a free mentoring session

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Fill your calendar with real opportunities

We share everything we know about B2B sales. No filters, no empty theory.

Schedule a free mentoring session

Process stages:

Process stages:

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Fase 1

Phase 1 - Outbound channel design

Design of the outbound prospecting strategy as a complementary channel to those already existing at Centribal (organic, paid/AdWords, and webinars).

Fase 1

Phase 1 - Outbound channel design

Design of the outbound prospecting strategy as a complementary channel to those already existing at Centribal (organic, paid/AdWords, and webinars).

Fase 2

Phase 2 - Onboarding the external SDR

Refined call scripts and a segmented database qualified by ICP.

Fase 2

Phase 2 - Onboarding the external SDR

Refined call scripts and a segmented database qualified by ICP.

Fase 2

Phase 2 - Onboarding the external SDR

Refined call scripts and a segmented database qualified by ICP.

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Fase 3

Phase 3 - Tailored pitch by decision-maker profile

Tailoring the sales pitch to each decision-maker profile (CEO/General Manager, CTO, CMO, IT Manager) based on the discovery insights provided by the SDR during each contact.

Fase 3

Phase 3 - Tailored pitch by decision-maker profile

Tailoring the sales pitch to each decision-maker profile (CEO/General Manager, CTO, CMO, IT Manager) based on the discovery insights provided by the SDR during each contact.

Fase 4

Phase 4 - Validation as a Replicable Model

Validation of the model in Spain as a foundation to extrapolate it to Chile, Peru, and Colombia, reinforcing Centribal's internal sales and SDR teams in each country.

Fase 4

Phase 4 - Validation as a Replicable Model

Validation of the model in Spain as a foundation to extrapolate it to Chile, Peru, and Colombia, reinforcing Centribal's internal sales and SDR teams in each country.

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Contact us

We fill your pipeline with qualified leads ready to buy

We fill your pipeline with qualified leads ready to buy

We fill your pipeline with qualified leads ready to buy

A complete system that attracts, filters, and books real opportunities directly on your calendar. Zero friction. No chasing leads.

A complete system that attracts, filters, and books real opportunities directly on your calendar. Zero friction. No chasing leads.