

Category
Customer Acquisition
Industry
Professional Consulting
Localization
Spain
Company Size
+600 employees
Time to execution
3 months
“Los leads con los que se agendaban las reuniones eran cualificados, estaban interesados en nuestros servicios y eran bastante comprometidos"
Ricard París.- Business Manager de KLB
The need to generate a constant pipeline of qualified meetings with companies that have a real (immediate or latent) need to reinforce their teams. The challenge lies in detecting the right moment for the client: companies managing peak workloads or active projects, experiencing a lack of resources, saturated teams, or slow recruitment processes.
Generate qualified meetings with the ICP (companies with +50M/100 employees in Manufacturing, Construction/Energy, and Services); (2) validate which segments and industries (Tiers) respond best; (3) stabilize at 4-6 qualified meetings per week, prioritizing quality over volume.
Metrics:
reuniones cualificadas en 16 semanas
de conexión en llamada
llamadas/semana
Beyond the weekly figure that we seek to stabilize, the real shift for KLB is having, for the first time, their own systematic meeting generation channel, instead of relying on one-off recruitment processes or the team's network of contacts. The continuous improvement approach, adjusting the messaging, targeting, and value proposition week by week, is allowing them to validate which industries and profiles respond best, laying the groundwork to scale the service with strategic criteria rather than just by volume.





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